Kraken, a global leader in cryptocurrency trading, has signed an agreement with Atlético de Madrid, which will see the company become the Club’s new official Crypto and Web3 partner.

Mayor of Madrid, José Luis Martínez-Almeida, our president, Enrique Cerezo, and our CEO, Miguel Ángel Gil, represented the City Council and Atlético de Madrid as they laid down the first stone for the project.

Our club and the Korean giant have extended for one season the deal that has been in operation since 2018

The club's main shareholder, Atlético Holdco, commits to execute its pre-emptive shareholding right by putting up 50 million euros.

The Atlético's membership card for the coming season will feature the legendary face of this Atletico star, echoing previous seasons in which the club has honoured other figures such as José Eulogio Gárate, Luis Aragonés, Adelardo Rodríguez, Paulo Futre and Enrique Collar.

The transformation process is challenging and is expected to take a few months to fully implement, starting on July 1st and already showing up in the most iconic places. A huge flag has symbolically been hoisted today at the Cívitas Metropolitano to accompany the unveiling of the wonderful spot.

Google Cloud Security is now our new cybersecurity sponsor for Atlético de Madrid Women's team.

From this moment on, our Rojiblancos will now be able to use all the features of the Socios.com app through the club's official app.