This event was a blend of team-building and work, where theory met practice through various activities that fostered collaboration and creativity.

A year after the inauguration of the first headquarters in Guayaquil, club president Enrique Cerezo travelled to Ecuador to inaugurate the second Academy location in the country, this time in the city of Cuenca. The event was attended by King Felipe VI of Spain, who was in Cuenca to participate in the XXIX Ibero-American Summit of Heads of State and Government, as well as the President of the Republic of Ecuador, Daniel Noboa.

Atlético de Madrid and the art of Jean-Michel Basquiat have launched a new autumn/winter product collection.

K8 and Atlético de Madrid have reached a sponsorship agreement for the next two seasons.

Both entities will continue working together to strive towards technological improvements for rojiblanco fans and season ticket holders.

Thanks to this partnership, we will bring football closer to new generations of fans through new means of digital interaction.

With this, our club aims to expand its international presence, strengthen its connection with Korean fans, and open new opportunities for interaction with the sports community in Asia.

The sanction will be in place for the next match against CD Leganés on Sunday 20 October and will affect every sector in this zone.

Our CEO considers the behaviour of a minority unacceptable and believes it should not tarnish the image of the thousands of Atlético fans. He assures that the club will continue to fight against such attitudes but calls on the authorities for help in expelling those responsible.