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Atlético de Madrid to welcome Kraken as a new sponsor

Kraken, a global leader in cryptocurrency trading, has signed an agreement with Atlético de Madrid, which will see the company become the Club’s new official Crypto and Web3 partner.

Starting from the 2024/25 season, the logo of the Club’s new sponsor will appear on the sleeves of the playing kits for both our men’s and women’s first teams. Furthermore, the two entities will run joint initiatives for supporters as well as projects related to digital innovation and community outreach. This partnership confirms the commitment of both entities to improve the fan experience and explore new ways to interact with supporters in all corners of the globe.

With this partnership, Kraken will bolster its position in the sporting sector. The company, one of the oldest and most secure blockchain platforms, has sponsored British Formula 1 team Williams Racing for the last two seasons.

“We are delighted to partner with Atlético de Madrid, a Club known for its resilience, passion, and commitment to excellence,” said Mayur Gupta, Kraken’s CMO. “This collaboration represents our shared values of innovation and global reach. Together we aim to achieve new initiatives that will benefit fans and the broader crypto community.”

Atlético de Madrid Chief Revenue and Operating Officer, Óscar Mayo, lauded the “common values that the two organisations share. At Atlético de Madrid, we aim for innovation and technology, and Kraken is the ideal partner to help us reach these objectives. We are sure that this partnership will ensure that our fans enjoy a digital experience, which extends beyond matchdays at the stadium.”