LG joins the Atlético family
Our new club sponsor will develop and install new LED technology at the Cívitas Metropolitano and collaborate with future ‘Ciudad del Deporte’ projects.
LG Electronics and Atlético de Madrid have reached an agreement to collaborate, whereby the multinational company will develop and install new LED technology at the Cívitas Metropolitano. This development will make our stadium one of the most cutting-edge sports venues, allowing fans to enjoy the best-possible audiovisual experience.
This project, the most ambitious developed by LG to date, will be a real technological achievement. A new LED support in the shape of an ellipse will be installed on the roof of the Cívitas Metropolitano. Its design will be integrated into the oval and trapezoidal structure of the roof, and will provide a new digital backdrop to one of the most iconic areas of our stadium, creating a 360-degree visual effect.
This agreement will also include new audiovisual mediums on the exterior and interior of the stadium with high-performance, bespoke screens, which will double the current LED coverage at the ground.
“It’s an honour for LG to be able to work alongside Club Atlético de Madrid on this exciting project, the most ambitious we’ve developed to date in the area of sports,” said Jaime de Jaraíz, CEO of LG España. “Our LED technology, together with the personalised design and attention to detail that we offer in every aspect of this installation, will make every visit to the stadium an incredible experience for fans of good football and every form of entertainment, in line with our motto ‘Life’s Good’.”
This agreement clearly reflects both parties’ shared values, and shows our commitment to excellence and innovation. This cooperation will not only strengthen our technological presence, but also underlines our common ethos of overcoming hurdles.
Our general director of revenue and operations, Óscar Mayo, said: “LG is the best possible partner to improve the audiovisual experience for every spectator at the Cívitas Metropolitano. Thanks to this new development, our stadium and future Ciudad del Deporte projects will become technological frontrunners in the area of providing a service for fans.”
