We strengthen our capacity for innovation with the launch of a sports marketing agency operating within our club, designed to deliver solutions both internally and externally.

The University Alfonso X el Sabio becomes the official university of our club.

One of our greatest legends has passed away at the age of 91. A winner of one League title, three Copas and one UEFA Cup Winners’ Cup while defending our colours, he also served as team captain for ten years—from 1960 to 1969—more than any other player in our club’s history.

Our Chairman, Enrique Cerezo, as well as the coaches and captains of our Men’s and Women’s first teams, send their best wishes to the Atlético family for the holidays.

The campaign is carried out in collaboration with Teléfono de la Esperanza and the Atlético de Madrid Foundation. 'Mercado' aims to raise awareness about the prevention and emotional care of an issue that affects over a billion people worldwide.

The members of our Men’s and Women’s First Teams, as well as the captains and coach of Atlético Madrileño, enjoyed our traditional employees’ Christmas lunch, which took place in the VIP areas of our stadium on Thursday.

We have been recognized with the maximum rank in the prestigious international GSBS 2025 rating, which measures the development and contribution of sports organizations in terms of sustainability.

The company will work with our men’s first team, strengthening our commitment to ensuring the best physical preparation for our players.

Atlético de Madrid have received the Best Content Creator award in recognition of the impact and quality of last season's emotional Christmas campaign.