‘Silla’: loyalty as a gesture of love in our Valentine’s Day video
Evoking the spirit as we did in our ‘Comandante y Cartón’ advert at Christmas, on this ever-so-special day for lovers everywhere, we wanted to highlight loyalty as an indelible value both in football and in life.
On a date devoted to love, we want to challenge established preconceptions with a piece that celebrates a different kind of love: loyalty. Out of devotion to our rebel spirit – as we showed with our ‘Comandante y Cartón’ Christmas video – our idea is to smash traditional narratives surrounding Valentine’s Day and shed light on a value which goes beyond romantic relationships as a reminder that there is another way to understand human nature.
Loyalty is love as well. Holding to this premise, we proudly present ‘Silla’ in collaboration with the Sra Rushmore agency. It’s a tale that highlights one of the Club’s core values and proves that compromise and devotion are not just limited to romantic partnerships but can also remain intact once ways part.
‘Silla’ reminds us that love, in all its forms, can last longer than time and shat some connections, in football and in life, can never be broken.
This advert was produced by the Club in collaboration with the Sra Rushmore creative agency, with which we’ve had a fantastic relationship for over two decades and jointly share the feelings and values of the Rojiblancos.
