Red Bull and Atlético de Madrid join forces
The world-leading energy drink company has become a new sponsor of the club until June 2027.
Red Bull and Atlético de Madrid have reached an agreement which will see Red Bull become the new official energy drink sponsor of our club. The industry-leading multinational, famous for ‘giving wings’ to athletes and ideas, will be associated with our club until June 2027.
This partnership allows both entities to strengthen their global presence, foster a spirit of constant improvement and strive for success. For the first time in Spain, the Austrian brand is partnering with a football club to continue its commitment to ‘giving wings’ not only to individual athletes but also to team sports.
Red Bull will play a significant role in enhancing the matchday experience and major events hosted this year at the Riyadh Air Metropolitano. Its products will also be available to enjoy for all fans attending our stadium.
“We are thrilled about this new venture with Red Bull, a company that shares our passion for spectacle and great challenges. We are grateful that their first experience in Spanish football is with us. Both of us believe in sport as a combination of dedication, hard work, and a great dose of adrenaline that excites fans. Our players never give up; if they fall, they get back up and try again. This is the shared spirit of Red Bull and Atlético de Madrid, which we will showcase in the major events that fans can enjoy at the Riyadh Air Metropolitano,” said Óscar Mayo, the club’s Chief Revenue and Operations Officer.
