The Club and the Korean multinational company have renewed their contract, which began in 2018. As part of this agreement, the car manufacturer has become the Club’s official Mobility Partner.
In collaboration with Nike, we present a kit that blends classic elements with a modern aesthetic, while staying true to the club’s red-and-white identity.
Our team, which will travel to the United States on 10 June, will train during the group stage at the iconic Los Angeles Memorial Coliseum, home of the USC Trojans American football team and host of the Olympic Games in 1932 and 1984, as well as the upcoming 2028 Games.
No matter where you are, you're always Atleti. The red and white passion knows no borders, and you always carry the team with you, whether you're here or even in outer space.
Thanks to this project, the actions in the match will be transformed into tactile stimuli on a table, allowing for fans to locate the ball and identify key actions like goals, free kicks and corners. The experience is enhanced with audio descriptive commentary of the game.