PLAYFULLY becomes Atlético de Madrid’s Official Trading Cards Partner in China
Our club and PLAYFULLY, a leading Chinese sports collectibles and consumer products company, have reached a strategic partnership.
Atlético de Madrid is pleased to announce that PLAYFULLY has become the club’s Official Trading Cards Partner in China.
The multi-year strategic partnership will bring innovative trading cards and collectibles to our fans in the Asian country. Through the collaboration, PLAYFULLY will develop a new range of officially licensed Atlético de Madrid products, combining the club’s heritage and identity with the China-based company’s product design, manufacturing and creative capabilities.
The partnership will also provide PLAYFULLY – one of China’s fastest-growing sports collectibles companies – with access to Atlético de Madrid players and assets to create exclusive content and fan experiences, while creating new opportunities for supporters in China to engage with the club through collectibles, products and experiences.
Atlético de Madrid Chief Operating Officer Óscar Mayo shared his thoughts on the partnership.
"We are delighted to welcome PLAYFULLY to the Atlético de Madrid family as our Official Trading Cards Partner in China. This partnership reflects our ambition to continue strengthening our connection with fans in China through innovative, high-quality products and experiences. Together with PLAYFULLY, we want to create distinctive collectibles and experiences that bring our supporters closer to Atlético de Madrid and allow them to celebrate their passion for the Club in an authentic and meaningful way," Óscar Mayo said.
PLAYFULLY Founder & CEO David Cao also spoke about the collaboration.
“We are incredibly proud to partner with Atlético de Madrid, one of the most respected and passionate football clubs in the world. Our goal is not simply to put the Atlético de Madrid logo on products, but to create products that fans genuinely want to collect and experiences that they will remember. We are committed to bringing our best product capabilities, design and creativity to this partnership, while introducing new ideas and a distinctive Chinese design perspective to the global football collectibles market. Most importantly, we want to give fans in China the opportunity to experience Atlético in a deeper and more personal way — through beautifully designed products, authentic collectibles and unique fan experiences. We hope this partnership can become a bridge between the Club and its fans in China, and create something that both Atlético and PLAYFULLY can be proud of,” David Cao stated.
Together, Atlético de Madrid and PLAYFULLY aim to build a new standard for football collectibles in China — combining authenticity, product innovation, design and fan experience.
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