Sportian joins the Rojiblanco family
The new partnership sees our club able to offer new experiences to our fans by leveraging real-time sports data, while also developing new training and match strategies.
Atlético de Madrid and Sportian - Globant and LALIGA's sports technology division - have reached an agreement that will give us access to the company's football intelligence platform. Using data and video, the platform helps football teams develop training and match strategies. In addition, our club will become the first in the world to use Sportian's digital sports technology marketplace platform, enabling us to offer new experiences to our fans through the use of real-time sports data.
“Atlético de Madrid has a clear vision of how technology should drive its business objectives. Through access to Sportian Pass, the club gains the flexibility to seamlessly adopt solutions that deliver an immediate impact as part of its strategies. We are proud to support Atlético de Madrid on this journey of transformation and growth in sporting performance,” said Luis Ureta, Sportian CEO.
“This strategic partnership reinforces our commitment to operational excellence and technological leadership. Beyond performance on the pitch, we are setting new standards for organisational intelligence. Sportian offers us the ideal ecosystem in which to deploy scalable, high-impact solutions,” added Óscar Mayo, the club's Chief Operating Officer.
Welcome to the great Rojiblanco family, Sportian!
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