Production area

We suggest a journey to Madrid in the early twentieth century, to the home of Atlético. Share the experience of a child who visits a shoe shop to fix a ball, walk in to the changing rooms of our old Metropolitano Stadium, discover why we are called ‘Colchoneros’, or step in to an old physical therapy room, with all its old tools ready to take care of our players.

We help you put the birth of our club in context to understand the values that underpin the institution and how they identify with the town of Madrid. The hard work and the heart as ways to overcome the day to day.