Thanks to this partnership, the club's new partner AC Momento, will be in charge of organising this season's auctions of the shirts worn by some of Atlético de Madrid's players during selected LaLiga matches.
To access this unique opportunity, fans will have to download the Momento Market app and through it they will be able to bid for the live auctions during the matches.
With the start of the new football season, Momento Market will offer all fans this option from the start of the match until after the final whistle.
How it works:
1. Fans download the Momento Market app on the App Store or Google Play Store.
2. Fans will be able to watch upcoming matches and participate in weekly auctions to bid on selected player and match jerseys.
Each physical Momento Market shirt is endorsed within the app with a digital Certificate of Authenticity (dCOA), which includes a high-resolution image of the shirt itself and information about the match in which it was worn. Each dCOA has a unique identifier that references an authentication sticker placed on the corresponding jersey.
“One of my favorite stadiums to visit in all of Europe is without question the Cívitas Metropolitano in Madrid, and it’s because of what is so obviously a very special relationship between the club, its players, and its fans” shared John Brennan, Founder & CEO of AC Momento. “Atlético de Madrid were one of the first clubs we approached when we began building the Momento Market app, and we were lucky to be met with great enthusiasm and a willingness to work to deliver this new and exciting experience for their fans around the world.”
Íñigo Aznar, director of the commercial department at Atlético de Madrid, said: "Momento Market App offers fans from all over the world a new way to access items that are closely linked to their memories and emotions, such as the jerseys of their favourite players. We are very excited about this partnership and will work together to offer our global fans the best possible experience."
Fans can download the Momento Market app on the App Store and Google Play Store.
For more information, contact the AC Momento team and follow @acmomento on Twitter, Instagram and Discord.