Sport sponsorships represent a strategic communication tool for CaixaBank, capitalising on the values shared by the bank and the world of sport, such as leadership, determination, being the best you can be, and teamwork. The bank harnesses sponsorships to drive cultural, social and economic progress, in an approach coherent with its founding values based on engaging with society.
Sport is central to the sponsorship strategy, both at the local and national level, with the bank leading the way in sport sponsorships in Spain. In 2011 CaixaBank launched a strategy aimed at establishing itself as the bank for Spanish football clubs, including Atlético de Madrid.
The agreement has seen CaixaBank drive business generation by offering exclusive experiences and benefits to customers and Atlético de Madrid club members. The strategy aims to enhance brand recognition, as well as attract and retain customers in an increasingly competitive climate, while also capitalising on new commercial opportunities via sponsorships.