HYUNDAI - General

Hyundai Motor España: Commitment and Passion with Atlético de Madrid

Hyundai Motor España, a leading company in electrification technologies in the automotive sector, means innovation and commitment. True to its motto "Progress For Humanity", Hyundai has managed to perfectly combine technology and sustainability to offer mobility solutions that respect and improve people's quality of life.

With a strong social commitment, Hyundai proactively supports football, promoting its practice in a respectful, sustainable and egalitarian way. This commitment is embodied in its close ties with the sport’s world and the values they share: effort, teamwork, self-improvement and passion.

Since 1999, Hyundai has been a major partner of FIFA and has had a long-standing relationship with UEFA for 18 years. In addition, it has established international partnerships with renowned clubs such as AS Roma, Chelsea FC, Hertha Berlin and Olympique Lyonnais. Today, Hyundai continues its sponsorship of Eintracht Frankfurt and, in Spain, is proud to support both the men's and women's teams of Atlético de Madrid for another season.

"We are proud to celebrate victories with a Club that faces every challenge as an opportunity for growth, a philosophy that we share and implement as a company in our day-to-day work," says Elena Gris, Marketing Director of Hyundai Motor España.

The collaboration between Hyundai and Atlético de Madrid is a perfect symbiosis between two leading entities, united by passion and the pursuit of excellence in everything they do. Together, they share with the fans the best of sport: the spirit of self-improvement and the values of teamwork, demonstrating that the union between technology and sport can generate a positive and lasting impact on society.