We’re launching Atleti Music X Mahou Cinco Estrellas, a new project aimed at discovering emerging musical talent
The platform combines music and football to offer emerging talents an incredible opportunity to be discovered and put themselves on show through music.
Under the tagline ‘The music is on when it meets football’, we are launching Atleti Music X Mahou Cinco Estrellas. The project, in collaboration with the brewery, embodies the idea that music and football can combine to create extraordinary and captivating experiences.
This initiative is born from Atleti’s desire to bring new musical talent to light, offering musicians the chance to record a track in a studio and to perform in one of the dedicated spaces at the Riyadh Air Metropolitano. Football and music, two worlds that excite people and bring them together, meet for Atleti Music X Mahou Cinco Estrellas, the perfect combination for discovering and promoting emerging artists in the music scene.
“We’re all aware of the importance of giving young talent the chance to thrive and shine, whether that’s in football, in music or in any other area. Atleti Music is an innovative project, which started from our desire to offer up Atlético de Madrid as the perfect stage for those artists who haven’t yet been discovered and who dream of showing the world the feelings that they can convey through their music and voices,” said Valerio Gori, Atlético de Madrid’s Marketing Director.
Atleti Music X Mahou Cinco Estrellas is a result of the close relationship between Atlético de Madrid and Mahou, an iconic brand which has a core commitment to live music through its support for hundreds of five-star events and beer culture. Combining the power of music and football is the fundamental component in offering participants visibility and a one-of-a-kind opportunity in the international music world.
“At Mahou we are so proud to be part of a project that brings together two of our passions: music and football. Being able to support emerging talent, as we have done for years alongside an incredible partner in Atlético de Madrid, is an unrivalled opportunity. At Mahou we want to challenge young people to bring out their inner star,” said Silvia Delgado, Mahou’s Marketing Director.
How to take part in Atleti Music X Mahou Cinco Estrellas
Taking part is so simple and its format resembles that of the big musical talent shows. Anybody can sign up on the Club’s website, where they can submit a video showing off their musical ability.
Candidates will be evaluated by Atlético de Madrid and Mahou, and will be able to perform at a space in one of Europe’s premier venues: the Riyadh Air Metropolitano, which hosted performances in summer from artists such as Bruce Springsteen, Metallica and Feid.
Take part in Atleti Music X Mahou Cinco Estrellas and get a unique chance to turn your passion into a career and connect with key figures in the music industry!
