Main sponsors

Riyadh Air Nike

Atlético de Madrid Escudo Atlético de Madrid

THEIR OBJECTIVE IS TO DEBATE OVER THE FUTURE OF THESE SECTORS

We present THE FORUM, a gathering of world leaders of sport and leisure

Centered on the concept “Leaders Inspiring the World,” the event will be held at the Riyadh Air Metropolitano on April 23rd.

Atlético de Madrid, in collaboration with Apollo Sports Capital, presents THE FORUM, a gathering at the Riyadh Air Metropolitano that congregates leaders from world renowned companies centered around the concept 'Leaders Inspiring the World'. Miguel Ángel Gil, our CEO, will be the host of this forum at our stadium on April 23rd.

We are proud that the home of all Atlético supporters is becoming a meeting point for international leaders in sport, leisure, and entertainment — three sectors that are increasingly blurring their boundaries to continue enhancing the experience of millions of fans around the world”, said Miguel Ángel Gil.

Many industry leaders have already confirmed their presence, such as UEFA President Aleksander Čeferin, LALIGA President Javier Tebas, Inter Miami FC owner Jorge Más, European Football Clubs and Paris Saint-Germain President Nasser Al-Khelaïfi, and Riyadh Air CEO Tony Douglas. Institutional representatives will also be present, including José Luis Martínez-Almeida, Mayor of Madrid.

THE FORUM will be structured around seven presentation blocks, with themes linked to the transformative journey that every business leader must undertake to expand their company’s horizons beyond its own sector. By doing this, THE FORUM aims to provide different perspectives on the current trend in which the boundaries between sectors such as sport, leisure, and entertainment are becoming increasingly blurred and interdependent.

Dabiz Muñoz, named the world’s best chef on three occasions, will round off the day with a specially curated gastronomic evening created exclusively for the event.