We join forces with Veritran to optimise our supporters’ digital experience
Our Club embarks on a phase of innovation with the development of a new and improved mobile app for the Atlético family.
Atlético de Madrid and Veritran have partnered with the technology company Veritan, which will become our new Official Global Supplier, to optimise our supporters’ digital experience and strengthen the international growth of our brand. Veritran’s technological expertise and extensive experience will reinforce our strategy to modernise the Club’s digital ecosystem and strengthen the bond between the Club and the Rojiblanco family.
The first milestone of this collaboration will be the development of a new official Atlético de Madrid mobile application on Android and iOS. The new app will replace the current one, offering a faster, more personalised and unified experience within a single platform. This will allow Atlético fans to keep up with the Club’s latest news from anywhere in the world and enhance interaction between the Club and its supporters.
René Abril, our Director of Technology and Digital Development, highlighted the importance of the agreement: “Our partnership with Veritran allows us to work with its Enterprise Low-Code platform, delivering the agility, robustness, and integration that a club constantly evolving in technology, such as Atlético de Madrid, requires. Additionally, Veritran’s capabilities in terms of security, scalability, and, above all, omnichannel integration have been the cornerstones of this partnership, enabling us to bring all these benefits to our supporters and continue evolving their digital experience.”
