Atlético de Madrid and Plus500 have signed a sponsorship agreement whereby the name of the multinational company, market leader in the provision of Contracts For Difference (CFD’s), will be worn on the back of the first team’s kit. The beginning of the sponsorship agreement starts this Wednesday in the first leg of the King’s Cup second round match against Real Madrid. In this fixture, the players of Atlético de Madrid will wear the Plus500 image on their shirts for the game which will be played at the Vicente Calderón Stadium from 21:00.
During this season, both organizations shall enter into discussions to expand the framework of their sponsorship agreement for the following campaigns.
Gal Haber, Chief Executive Officer of Plus500, said: “We are honoured to be partnering with such an esteemed football club as Atlético Madrid, which has established a strong pedigree over its 111 year history. Atlético Madrid is a natural fit for us as Europe is our largest customer base, and we share with them a passion for striving for success whilst having an ethos of transparency and respect for our customers, fans, partners and employees. In addition, this partnership with one of the most successful clubs in Europe that plays in one of the most popular leagues in the world will help us in furthering our strategy of increasing our brand recognition and expanding our customer base globally”.
Miguel Ángel Gil Marín, Chief Executive Officer of Atlético Madrid, added: “We are delighted to have entered into this agreement with Plus500. This is an exciting period for the club as – like Plus500 – we grow our international footprint. We believe that this partnership with Plus500 will support this progress, and we look forward to sharing our journey with them”.
Plus500 has developed and operates an online trading platform for retail customers to trade CFDs internationally over more than 2,100 different underlying global financial instruments comprising equities, ETFs, foreign exchange, indices and commodities. The Company enables retail customers to trade CFDs in more than 50 countries. The trading platform is accessible from multiple operating systems (Window, smartphones (iOS and Android) and tablets (iOS and Android)) and the internet. The Directors believe that the success of the Company to date has been primarily due to the proprietary technology it has developed and continues to develop to support the trading platform. The trading platform has been designed to be as intuitive and easy to use as possible. The trading platform has been localised into over 31 languages. The Directors believe that this emphasis on technology, together with the Company’s targeted online marketing strategy, has helped to differentiate the Company from its competitors.
The Company is listed on AIM, a market operated by the London Stock Exchange plc, under the trading symbol ‘PLUS’.