Atlético de Madrid and Save the Children have renewed the Alliance for Childhood agreement signed between our club, through the Atlético de Madrid Foundation, and the NGO. By this agreement, the Save the Children’s logo will continue to appear on our team's European match shirts this season. Our Foundation, within the scope of this agreement, will promote and encourage the implementation of joint projects with Save the Children with the aim of using sport as an instrument to ensure the protection of children, equal opportunities for boys and girls and their social protection.
The NGO will also continue to support our club in the formative sessions for our Academy coaches on safe environments for children and awareness-raising on child protection, as part of the different activities we carry out within the framework of our Child Protection Policy.
We thus consolidate our club and Foundation’s commitment with Save the Children, which dates back to 2018. That year, our close collaboration began when the NGO's logo first appeared on our shirt during our UEFA Super Cup win over Real Madrid on Aug. 15. The organisation’s logo has been present on the back of our shirt in every European game ever since.
Save the Children is the leading organization in the defense of the rights of children and infants throughout the world. The organization works in more than 120 countries and saves the lives of many children, provides them with support and security as well as defending their rights in accordance with the UN Convention on the Rights of the Child.
The NGO has been working in Spain for over 20 years with programs for the most vulnerable children, centered on infants in risk of poverty or social exclusion. Through its programs in Spain, they help the children and their families, so the economic situation or social exclusion in which the children are living in doesn't hinder their rights.