Seoul, South Korea
Last month we completed our second part of the pre-season in Seoul, at which time we tookthe opportunity to announce the first creator for the 23/24 season - Over The Pitch, Seoul.
As part of our commitment to fostering creativity and celebrating diverse perspectives, theAtleti Creators Club has sought like-minded collaborators who share our passion for soccer anddifferent artistic facets. Over the Pitch, located in Seoul, stood out as a perfect representationof the intersection between soccer, creativity, and local culture, making it an exceptionaladdition to our community.
During our visit to the city, we had the privilege of working with Over the Pitch on a series ofremarkable actions that celebrated both soccer and the rich local culture, bringing us closer tothe fans who were able to enjoy a week dedicated to our sport during the Coupang Play Series.Among the initiatives carried out were:
1. Call me by my name.
One of the actions that had the greatest impact during our collaboration was theimplementation of our players' names in Korean on the kits they wore during the lockoutsagainst Team KLeague and Manchester City. This initiative was aimed at uniting cultures andhonoring the passionate support of our players.
2. This is Atleti by Over The Pitch
Over the Pitch proved to be an exceptional partner when it comes to understanding andrespecting local culture. Together, we launched a limited collection of apparel thatincorporated elements of the club adapted to Seoul's vibrant cultural landscape. The designsfused soccer, art, and local influences, including a limited collaboration with Bazbon, a Koreanartist focused on urban art.
This collection was available at a temporary pop-up held in the Gangnam district. Fans whocame in the run-up to the VS Manchester City match were also able to enjoy a meet and greetwith our legend Joao Miranda.
We excited to continue exploring the endless possibilities that arise when soccer, art andculture come together. We extend our warmest welcome to Over the Pitch as a representativeof the Atleti Creators Club. Together, we are committed to breaking down barriers andcreating connections with soccer fans and art lovers alike.