Amber Group unveiled as Atlético de Madrid's new main sponsor

WhaleFin, Amber Group’s flagship digital asset platform, will be featured on the front of our men's first team's playing jersey. Amber Group will also become the club's Official Digital Wealth and Digital Lifestyle Partner under a five season agreement.

Our stadium hosted this Sunday the presentation of Amber Group as the new main sponsor of Atleti for the next five seasons. Under this agreement, WhaleFin, Amber Group’s flagship digital asset platform, will be featured on the front of our men's first team's playing jersey.

Our president, Enrique Cerezo, hosted the event, which was attended by Michael Wu, CEO of Amber Group, our coach Diego Pablo Simeone and members of the first team.

"Thanks to this alliance we begin a new era that will allow us to evolve and position ourselves at the forefront of the digital world," said our president, Enrique Cerezo.

Michael Wu, CEO of Amber Group, said: "This partnership represents a huge opportunity for both Atleti and Amber Group. It brings together the beautiful game of football, which we all love dearly, and the future of digitalisation, from digital wealth to digital lifestyle".

For his part, our coach, Diego Pablo Simeone, said: "We welcome Amber Group. We hope that in these five years that we will be together, we will grow as a club and Amber Group as a group, and that we will continue together for a long time to come".

"We thank Amber Group for the trust placed in us," said our captain Koke.

From the 22/23 season, Amber Group has also become Official Wealth and Digital Lifestyle Partner of Atleti, in line with the company's mission of democratising, in a responsible way, access to innovative financial tools thanks to the global reach of football.

WhaleFin, Amber Group’s flagship digital asset platform aimed at offering innovative, institutional grade tools to the individual investors, will raise its brand exposure by featuring on the front of our first men's team's playing shirt.

About Amber Group

Amber Group is a leading digital asset company operating globally with offices in Asia, Europe, and the Americas. The firm provides a full range of digital asset services spanning investing, financing, and trading, servicing over a thousand institutional clients and over a million individual investors worldwide.
At present, it has three business lines serving a range of market segments, including a) a powerful institutional business; b) a rapidly growing consumer business with WhaleFin; c) and a metaverse-based new venture Openverse aimed at supporting the creator economy.
Having achieved unicorn status last year, Amber Group is now valued at more than backed by world-class investors including Sequoia, Temasek, Paradigm, Tiger Global, Dragonfly, Pantera, Coinbase Ventures, and