Come to visit Territorio Atleti, a new meeting place for all our fans and visitors, who want to feel what we are, dive into the Atlético values, enjoy the passion for our colors and, of course, have fun. The name Territorio Atleti encompasses all the leisure and entertainment activities that the club offers its fans and visitors, grouped into three categories.

- We Are History
- We Are Family
- We Are Passion

Thus, within the ‘We Are History’ category, fans who come to the Cívitas Metropolitano have the opportunity to visit the Atlético de Madrid museum and take a tour inside the stadium.

The museum occupies an area of 1,400 m² where you can experience the centenary history of the club in a fun and interactive way, from our foundation in 1903 to the present, as well as the very characteristic values that identify the Atléticos.

Visitors will thoroughly take in the atletico feeling and will realize the projection of our team, which has significant roots in Madrid (place of its foundation) but with a large fanbase around the world. You will also relive all our successes based on our values of humility, teamwork and sacrifice, told in the first person by current and historical players who will bring you closer to their experiences. You will know the atletico feeling, inherited from father to son and the way of being of our fans that makes it unique in the world.

The Vicente Calderón stadium is also present. Those who come to live this experience will be able to sit in an original seat of the bench of our previous stadium and remember a mythical place for the red & white family thanks to a virtual reality projection that will leave all who see it speechless. A collection of the most outstanding shirts in our history is on display, from the classic to the most innovative, as well as more than 400 relevant objects that marked our future in our more than 120 years of life. Moreover, our visitors will be able to become protagonists by having the chance to challenge some of the first team players in some fun interactive games in which they will demonstrate their skills in front of their idols.

There is also no shortage of all our trophies to see them up close and thus discover our record book, and many more secrets that will surprise each one of the people who live this spectacular experience.

In short, a unique space in which a multitude of historical objects coexist with an immersive interactive experience that goes through an Atletico time tunnel in which unique, relevant and characteristic moments of our history are relived. Touch and interactive screens, binoculars, large projectors, interactive phone booths, virtual reality and interactive games will make all visitors become first-person protagonists of the Atletico history.

Both members and the general public have the possibility of choosing between a ticket to visit only the museum or a combined ticket for the museum and the Cívitas Metropolitano Tour.

In this stadium, you will live a unique experience and you will feel like a footballer from the first team, going through the places where they themselves are on match days: changing rooms, press room, benches and pitch.Club members and the general public will be able to choose between a ticket to visit the museum only or a combined ticket for the museum and the Cívitas Metropolitano Tour.

By choosing the latter, you'll enjoy a unique experience and feel like a first team player. You'll get to visit the changing rooms, benches, pitch and press room.

In addition, during the Tour you will find a virtual reality stand, where you will enjoy images and moments with a unique vision and perspective thanks to its 360º viewing technology, which will allow you to enjoy unprecedented angles. The virtual reality goggles can be used by anyone who takes the Cívitas Metropolitano Tour, without age restrictions and at no extra cost to the ticket price.

These can be purchased online or at the Territorio Atleti reception, located on the commercial street of the stadium right next to our official store. The online purchase modality enjoys an exclusive lower price.

Under the ‘We Are Family’ category, fans will have the chance to celebrate birthdays, both for children and adults, at the Cívitas Metropolitano as well as other family events and celebrations. Finally, ‘We are Passion’ will bring together other experiences linked not only to football but also to music, other sports, leisure and entertainment in general. Soon, and depending on the evolution of the current circumstances, the club will progressively announce the different initiatives.

TERRITORIO ATLETI

FEEL WHAT WE ARE AND LEARN OUR HISTORY IN A FUN AND INTERACTIVE WAY THROUGH IMMERSIVE EXPERIENCES, 360º IMAGES AND VIRTUAL REALITY.

1. RED & WHITE RITUAL