We have entered into a strategic partnership with Netflix to promote the film ‘Peaky Blinders: The Immortal Man’
The collaboration between the two organisations to amplify the release of the feature film will take shape during the match against Getafe on Saturday at the Riyadh Air Metropolitano.
Atlético de Madrid and Netflix have reached a strategic agreement to promote one of the platform’s major 2026 premieres: ‘Peaky Blinders: The Immortal Man’, a film that expands the universe of the acclaimed series. The values of Atlético de Madrid, the passion of our supporters and the technical capabilities of the Riyadh Air Metropolitano, one of the most modern sporting venues in the world, have enabled the American streaming entertainment company to step into Spanish football through our club.
As part of the collaboration, Koke, Giménez, Griezmann, Sørloth and Lookman took part in the filming of a short piece set in the Peaky Blinders universe, which can be enjoyed on both the club’s and Netflix’s channels.
The match against Getafe will be the highlight of our collaboration with Netflix to launch ‘Peaky Blinders: The Immortal Man’. On the one hand, our fans will be able to enjoy major surprises linked to the Shelby family in the hours leading up to kick-off in the Riyadh Air Metropolitano Fan Zone. On the other hand, our first team will arrive at the stadium accompanied by vintage vehicles and a large group representing the Shelby family gang. At half-time, all Atleti supporters in attendance will enjoy a surprise show on the pitch, featuring a spectacular display of lights and sound, and plenty of Peaky Blinders.
In addition to these activations, boxes 18 and 19 in the VIP ring of the Riyadh Air Metropolitano will become a time machine transporting guests to early 20th-century Birmingham, transformed into The Garrison Pub, a unique space inspired by the Peaky Blinders universe.
