We celebrated the presentation event of our partnership with LG
Thanks to this agreement, an impressive elliptical LED screen made from 400 meters of flexible mesh will create a 360-degree visual spectacle on the roof of the Cívitas Metropolitano.
This Tuesday, the auditorium of the Riyadh Air Metropolitano hosted the presentation of LG Electronics Spain as a sponsor of our club. This partnership, which was finalised in July, reflects our commitment to innovation and the continuous pursuit of memorable experiences not only in our stadium but also in the future City of Sport.
Our president, Enrique Cerezo, hosted the event, where he thanked Jaime de Jaraiz, president and CEO of LG Spain, for the trust placed in our club.
"In 2017, the year we inaugurated this magnificent stadium, you partnered with Atlético de Madrid to elevate our club to the global top tier of modernity and innovation in sports facilities. This mutual trust has once again brought our paths together," said club president, Enrique Cerezo, who added: "We believe in the power of innovation to enhance the experiences of the thousands of fans who visit the Riyadh Air Metropolitano every week, and we firmly believe that there is no one better than LG and its great team of professionals to help us grow and improve."
Jaime de Jaraiz, president and CEO of LG Spain, said: "This partnership goes beyond a simple commercial agreement. It is the union of two entities that share a common vision of the world, where technology and passion merge to create extraordinary experiences. Together, we will show that we share the values that inspire our philosophy, Life’s Good, which affirms that life can be wonderful, especially when lived with intensity and emotion."
As part of this agreement, Atlético fans will enjoy an immersive sensory experience both inside and outside the Riyadh Air Metropolitano, thanks to the implementation of more than 2,000 square meters of high-performance LED screens designed specifically for this unique project. The highlight will be the installation of a 'Sky Ribbon' on the stadium's roof; an elliptical LED screen made of 400 meters of flexible mesh that will create a 360-degree visual spectacle.
In this way, it will enhance the symphony of light and colour of a venue that, since its inauguration in 2017, already features a '360º Ribbon Board' in its stands—being the first football stadium in Spain to implement this technology—to make the experience of fans attending matches, shows, and events at the Riyadh Air Metropolitano even more unforgettable.
