UAX Group joins the Rojiblanca family as an academic partner
The University Alfonso X el Sabio becomes the official university of our club.
Atlético de Madrid has reached an agreement with UAX Group, in which they will become our official academic partner with the objective of promoting education and research in the sporting industry. This strategic collaboration will make University Alfonso X el Sabio (UAX) the official university of Atlético de Madrid. In turn, this partnership will enable the creation of new academic programs covering the entire educational spectrum, from vocational training to doctoral degrees, in strategic areas for the Club such as sports performance and corporate management.
This alliance with the ecosystem of leading institutions in higher education, including University of Alfonso X el Sabio and various business schools and vocational training centers, reinforces our commitment to a forward-looking vision in which education is a fundamental pillar. A crucial aspect of the agreement is the active participation of professionals from all areas of the Club, who will serve as instructors and share their knowledge and expertise through masterclasses. Additionally, students of UAX group will be able to undertake internships and other training placements in all parts of our organization, beyond the sporting aspect of the Club.
To enrich practical learning experience, Club Atlético de Madrid will offer exclusive training experiences to the students of the UAX Group, which will allow them to gain first-hand experience and insights into the operations of an elite football club. Additionally, there is an international aspect of the agreement, aiming to extend these training programs to our sister clubs in Mexico (Atlético de San Luis), and Canada (Atlético Ottawa).
The agreement also includes concrete measures for the development of our own professionals and players across all categories. Through The Valley Business & Tech School, UAX Group’s business school, we will provide our employees and athletes training programs in business and technology. The agreement includes a provision of scholarships and grants for the entire club structure, as well as continuous training programs.
Our COO, Óscar Mayo, has emphasized the significance of this partnership: “Atlético de Madrid is a club that always looks to the future with optimism, and education is a fundamental pillar in building it. Having UAX Group as an academic partner provides us with expertise to offer new opportunities of growth to our players and employees, and it also allows us to directly participate in the education to future professionals of the industry.
An alliance that also encompasses music and entertainment with Live Nation.
The agreement with UAX Group extends to Live Nation as well, a leading institution in the entertainment and music sector, specializing in concert promotion, venue management, and ticket sales.
The three organizations will work together to foster knowledge creation and ensure it reaches society, serving as a catalyst for economic growth and social development. To this end, the agreement foresees the promotion of research projects coordinated by UAX Group, in which club professionals will participate as lead investigators or co-investigators, contributing their expertise along with experts from UAX Group and Live Nation.
