Atlético de Madrid and Tanqueray 0.0% have reached a sponsorship agreement for the 2023-24 season. Both brands are proud to share values such as passion, determination and excellence in their respective disciplines. But if there is something that characterizes both, it is the challenge to conventions and their innovative spirit.
Enrique Cerezo, president of Atlético de Madrid, was very satisfied when sealing this alliance: “We are delighted to welcome Tanqueray 0.0% to our great family of sponsors and collaborators. The brand shares our fundamental values and we thank you for your trust in our club by signing this alliance. We are sure that together we will share and enjoy new successes for our team in a season that looks exciting".
“We are delighted to partner with Club Atlético de Madrid for the 2023-2024 season”, comments Úrsula Mejía-Melgar, Diageo Marketing Director for Southern Europe. "Tanqueray 0.0% is a brand that embraces innovation and tradition, values that are also fundamental in the history of Atlético de Madrid. We both understand the importance of tenacity and the constant search for excellence by challenging the status quo. Atlético de Madrid team has given us a warm welcome and we are very excited about all the opportunities that this collaboration offers".
Our dreams start with 0.0
Under this premise, Tanqueray 0.0 aspires to become the favorite option of fans looking for an alternative to conventions. For this reason, the Cívitas Metropolitano stadium will have different bars where, in addition to the usual, spectators will be able to enjoy cocktails, mojitos and gin tonics, all of them alcohol-free, something until now unthinkable in a football stadium. Likewise, on one of the terraces, located at the north end of the stadium, an exclusive brand bar will be set up where fans will be able to toast their team's successes with the different 0.0.
This collaboration opens a world of possibilities for our fans, who from now on will be able to enjoy the games in a different way.