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FOR THE NEXT FOUR SEASONS

ROWE becomes Atlético de Madrid sponsor

The German company joins the Atleti family until the end of the 2023/24 season.

Atlético de Madrid and ROWE have joined forces. The German company has become a new club sponsor until the end of the 2023/24 season.

"Partnering with Atlético de Madrid, having started negotiations even before the current pandemic, is the result of the fundamental values we share and the international appeal that connect the club to ROWE," the German company’s general manager, Alexandra Kohlmann, said.

Founded in 1995, ROWE is a manufacturer of innovative and sustainable lubricants, which have led to its reputation as one of the most recognized firms in the automotive and industrial sectors. 

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