Riyadh Air, Atlético de Madrid's new main sponsor
Saudi Arabia's digital native first class airline becomes the main sponsor of the Red & White club with a multi-year agreement.
Atlético de Madrid and Riyadh Air, Saudi Arabia's digital native first class airline, are joining forces to become the club's main sponsor with a multi-year agreement. In addition to Riyadh Air's presence on the men's first team kits, the strategic partnership will link two entities that share a passion for excellence, innovation and enable the airline and the club to reach millions of fans around the world.
As part of this partnership, Riyadh Air will become the main sponsor of Atlético de Madrid, marking an important milestone as it is the first sports sponsorship Riyadh Air has signed since its official launch on 12 March 2023.
It is scheduled to begin operations in 2025, connecting the capital of the Saudi kingdom to more than 100 destinations worldwide by 2030. As a digitally native airline, Riyadh Air will pioneer new technologies and innovations, while offering guests authentic and warm Saudi hospitality.
"We are delighted to welcome Riyadh Air as our new main sponsor of the club," said Miguel Ángel Gil, CEO of Atlético de Madrid. "This partnership means a great opportunity to offer better experiences to our fans around the world and I am confident that this alliance with Riyadh Air will take our club to new heights."
"It is an incredibly exciting day for Riyadh Air as we enter into a long-term partnership with Atlético de Madrid, one of Europe's biggest clubs, to become their main sponsor and official airline partner," said Tony Douglas, CEO of Riyadh Air. "We believe this agreement is a perfect match, as both Riyadh Air and Atlético de Madrid share a commitment to excellence and a passion for connecting people and cultures around the world. With this agreement we are once again surprising the world as we move towards our inaugural flight in 2025. We look forward to working closely with our friends at Atlético de Madrid to deliver innovative and exciting experiences for football fans and travellers."
Together, Riyadh Air and Atlético de Madrid will redefine the future of sports partnerships, setting a new standard for collaboration and innovation in the world of football.
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