‘Mr. Red’ is born, Atlético de Madrid’s in-house agency
We strengthen our capacity for innovation with the launch of a sports marketing agency operating within our club, designed to deliver solutions both internally and externally.
Club Atlético de Madrid continues its process of institutional evolution with the launch of ‘Mr. Red’, an independent sports marketing agency integrated within our club. This model breaks away from the traditional reliance on external agencies, placing our own creative talent at the heart of the organisation and enabling work to be carried out without any operational barriers.
‘Mr. Red’ will operate under a hybrid model, offering strategic and pragmatic solutions that leverage our experience and capabilities as an elite European football club, both for our own organisation and for external brands and strategic partners seeking creativity, agility and tangible results.
With the launch of our own sports marketing agency, Club Atlético de Madrid continues to work on disruptive solutions that allow us to keep growing season after season, both institutionally and on the sporting side.
Find out more about ‘Mr. Red’ on its website: www.mr-red.com
