Guardians Of The Ball, new sponsor of Atlético de Madrid
Thanks to this partnership, we will bring football closer to new generations of fans through new means of digital interaction.
Our club and Guardians Of The Ball have reached an agreement in which this company, a leader in the development of immersive experiences in the metaverse specialising in the world of football, is a new partner of the rojiblanco.
In honour of this partnership, we will explore new means of digital interaction together, with the goal of bringing football closer to new generations of fans. This way, they will be able to enjoy exclusive experiences through the metaverse, such as interactive challenges, mini-games or even the possibility to experience a match in a 3D virtual reproduction of the Riyadh Air Metropolitano.
“This is a brilliant opportunity to expand our digital presence and offer our fans, current as well as future ones, innovative experiences that connect them to the club even more. Football doesn’t just live on the field, but also in all of the different ways that our fans experience it”, explains Óscar Mayo, Director of Revenue and Operations at the club.
Alan Cura, CEO of Guardians Of The Ball, stated: “The incorporation of Atlético de Madrid into our virtual world reinforces our mission of uniting clubs all over the world with their fans through our new forms of digital entertainment. We are very excited about this partnership”.
