DAZN Bet is a new sponsor of Atlético de Madrid
As part of this partnership, the betting platform will offer prize draws and exclusive experiences designed to bring the team closer to Rojiblanco fans and enhance the matchday experience.
Our club and DAZN Bet have reached an agreement under which the company becomes an official sponsor of Atlético de Madrid. The partnership will combine brand presence, content and activations with the aim of creating new ways for Atlético fans to connect with the club. Supporters will be able to enjoy prize draws, experiences and other initiatives designed to bring them closer to the team and enhance their matchday experience.
"We are delighted to begin this new chapter alongside Atlético de Madrid. It is a club with an extraordinary identity, community and international reach, and we share the ambition of building a partnership that goes far beyond brand visibility. We want to develop initiatives and experiences that bring value to fans while continuing to strengthen DAZN Bet’s presence in Spain as part of DAZN’s global ecosystem," said Elicia Martinez, Country Director of DAZN Bet Spain and LATAM.
"We are delighted to welcome DAZN Bet as a new and important partner on our journey to bring the team ever closer to the millions of Atlético de Madrid fans, with cutting-edge experiences that allow them to enjoy their club beyond the 90 minutes of a match. Given their extensive and proven experience in the sports entertainment sector, DAZN Bet is the perfect partner to join us over the coming seasons," said Óscar Mayo, the club’s Chief Operating Officer.
Welcome to the Rojiblanco family, DAZN Bet!
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