'Comandante y Cartón' wins at the Social Football Summit 2025
Atlético de Madrid have received the Best Content Creator award in recognition of the impact and quality of last season's emotional Christmas campaign.
At the Social Football Summit 2025, an event that this week has made Turin the centre of the footballing industry, Atlético de Madrid was honoured with the Best Content Creator award for our Christmas video 'Comandante y Cartón'. The campaign, which raised awareness of animal shelters and promoted responsible adoption, paid tribute to loyalty in its purest form - a value shared by millions of Atlético fans around the world.
This award acknowledges Atlético de Madrid's role as a content creator within football's digital entertainment ecosystem, highlighting our ability to craft stories that connect with diverse audiences in innovative ways.
Today, we celebrate not only how Comandante and Cartón continues to touch those discovering its story, but also the club's creative capacity to communicate Rojiblanco values through standout audio-visual content such as last season's Christmas campaign, produced in collaboration with the Sra. Rushmore agency.
