'Comandante and Cartón’: we launch our Christmas video with a message dedicated to animal adoption and the value of loyalty.
Through this ad, we want to pay tribute to the value of loyalty in its purest form, shining a light on animal shelters and promoting responsible adoption, given that it is a lifelong commitment.
This year, we wanted to add a charitable touch to our traditional Christmas video by focusing on a very special cause: animal adoption. Through the heartfelt story of Comandante and Cartón, two dogs who share their days in a dog shelter, the Club aims to shed light on animal shelters and promote responsible adoption.
‘Comandante and Cartón’ is much more than a campaign; it’s our way of paying tribute to the real Atlético spirit: true victory lies within those actions that come from the heart. We want to remind everyone that loyalty continues to be an essential value and that it will always represent a true triumph in any of its forms.
This initiative has a clear and moving message: promoting responsible adoption and creating a second chance for dogs who have suffered abuse and been abandoned. There are lots of Comandante’s and Cartón’s out there hoping to find a family. Through this initiative, Atlético would like to remind everyone that adoption is not just a Christmas gesture, but a lifelong commitment.
Along with this video, Atlético de Madrid has created a page dedicated to facilitating adoptions: people will be able to get to know some of the dogs up for adoption, managed by various associations. By using this page, those who are interested will be able to get into direct contact with the associations and offer these animals the chance to find a loving home.
The ad ‘Comandante and Cartón’ has been produced by our club in creative collaboration with the agency Sra.Rushmore, with whom we have maintained a partnership spanning more than two decades. Together, we continue to transmit the values of our Club around the world.
Visit Atlético de Madrid’s official channels to watch the full video and access the webpage to find out how you can make a difference this holiday season.
