Cabify joins the Rojiblanco family as our official mobility partner
The partnership aims to improve our fans' experience, who will be able to enjoy special promotions and activations on match days at the Riyadh Air Metropolitano.
Atlético de Madrid and Cabify have finalised an agreement, according to which the Spanish company will become our club's official mobility partner. The partnership extends to the first team, both men's and women's. Cabify will also have a presence in the future Ciudad del Deporte.
Thanks to this partnership, our fans will be able to take advantage of travel discounts, promotions, raffles and special events that will take place during the matches we play at the Riyadh Air Metropolitano.
Óscar Mayo, our COO, celebrated the incorporation of a world-renowned mobility company into the Rojiblanco family. "At Atlético de Madrid we are incredibly fortunate, we have the support of 70,000 fans every time we play at home. We want them to have the best possible experience every time they visit the Riyadh Air Metropolitano, and transport is a key factor. The club have made great efforts to improve access to the stadium, and this partnership with Cabify allows us to make travel for our fanbase even easier and more comfortable. At the same time, we reinforce our commitment to sustainability and accessibility.
Regarding the importance of the agreement, Óscar Mayo added: "The partnership with Cabify goes beyond the present, it will be a strategic pillar of the Ciudad del Deporte, our club's grand project to transform the north-eastern corner of Madrid through sport and leisure. We are convinced that this infrastructure will redefine the club's scale and image, turning the surrounding area of the Riyadh Air Metropolitano into a hotspot for neighbouring residents, people from Madrid and tourists. To be able to provide an excellent experience to everyone who comes to this new epicentre for sport and leisure, it's essential that we have world-class partners who guarantee mobility services that match the ambition and growth that Atlético de Madrid projects for the immediate future."
In his visit to our stadium, the head of Cabify España, Alberto González, highlighted the significance of this partnership with our club: "As a company born and raised in the streets of Madrid, this agreement with Atlético de Madrid is much more than a sports sponsorship for us. It's the natural union of two entities that share a deeply authentic DNA."
