Atlético de Madrid and AYX (Ai You Xi), a leading sports data & entertainment company in Asia, have signed a partnership agreement. AYX will be our club’s Official Regional Partner in Asia until June 2023.
AYX (Ai You Xi) is an entertainment company dedicated to providing users with diversified gaming experiences. The company offers sports entertainment services to Asian and global sports fans.
Atlético de Madrid Commercial Director Iñigo Aznar spoke about the agreement.
“Closing the agreement with AYX represents an important support in the expansion strategy of the Club in Asia at a commercial level that we are sure will bring great success to both AYX and Atlético de Madrid,” Aznar said.
AYX Chief Marketing Official Steven Chang also shared his thoughts on the partnership.
“The outstanding qualities of Atlético de Madrid and AYX’s increasingly growing values make this partnership a perfect match. We are so proud of cooperating with this LaLiga club. Atlético de Madrid’s influence will reinforce even further our branding, which is absolutely a breakthrough for AYX. This strategic cooperation with Atlético de Madrid will enhance the interaction between AYX users and Atlético de Madrid fans, and profoundly promote each other’s identity. By joint efforts, we will strive for more fruitful achievements in the coming future and push forward the development of sports industry,” Chang said.