Atlético de Madrid rewarded for its internationalisation strategy at the FBIN Excellence Awards
Our club has won the Best Global Approach award at the ceremony, which celebrates best practices within the football industry.
Atlético de Madrid has been recognised with the Best Global Approach award for its internationalisation strategy at the 2025 FBIN Excellence Awards. The event highlights best practices across the football industry, recognising excellence in areas such as marketing, strategy, management and business operations.
This recognition highlights the work carried out by Atlético de Madrid to bring the red-and-white spirit closer to millions of fans around the world, driving a digital strategy based on proximity, creativity and the localisation of content across different markets.
With an active presence on the main social media platforms and a community of over 90 million followers, Atlético de Madrid has established itself as one of the fastest-growing clubs globally in terms of social media reach and engagement.
The award was presented during the 2025 FBIN Conference in Salzburg, which brings together professionals from the worlds of sport, marketing and innovation each year.
