Atlético de Madrid reinforces its organisational structure with two new additions
Carlos Bucero is the new Football Managing Director and Óscar Mayo, the new Revenue and Operations Managing Director.
The club is reinforced to continue growing. Beyond sporting success, in the last 10 years Atlético de Madrid has managed to improve every season all the historical records of number of members, season ticket holders and supporters both in Spain and internationally. It has also made a strong commitment to improving its facilities, with the construction of the Cívitas Metropolitano and the Alcalá de Henares Sports Centre, and has multiplied the number of sponsors and brands that have been linked to the Red & White family.Already consolidated as one of the most important clubs in Europe, both in terms of revenue and sporting performance, the club is now taking another step forward with the definition of a strategic plan for the next decade.
In the last years, Miguel Ángel Gil, who leads the club´s management as CEO, has seen his work and that of his entire professional team recognised, acquiring great relevance in different organisations in the sector. He is currently the first vice-president of LaLiga and one of the three elected members of the Audiovisual Control Body. He is a member of ECA´s Board (European Club Association) as well as of its Executive Committee, and next February he will join the Executive Committee of UEFA. Gil Marín is also a member of the Mexican Football Members' Assembly, representing Atlético de San Luis.
Atlético´s CEO has decided to reinforce his management team in order to be able to combine his responsibilities both at the club and in LaLiga, ECA, UEFA, Mexico and Canada. That’s why Carlos Bucero and Óscar Mayo have joined Atlético structure as Football Managing Director and Revenue & Operations Managing Director: "Carlos and Óscar will reinforce the two main vertical areas of the club, the Football area and the Revenue and Operations area, and has a double objective: On the one hand, it will allow me to step aside in the management of certain areas of the club in order to fulfil my commitments in the different positions I hold, but, even more important, it will help us to strengthen the work of the current teams to ensure that we continue to grow," said Miguel Ángel Gil, who added that "the incorporation of Jesús Vicente to lead the leisure and entertainment project around the stadium is also key for us. His experience should help us to maximize this strategic project for the future of the club".
"The growth of the last decade was based on a plan that must be reformulated if we want to continue growing, because past success does not guarantee future success. And for this, we must strengthen the management team, incorporating people who will make us see the club and the sector with other perspectives, all of this to continue growing, providing the club with greater assets and offering more and better services to our fans, who are increasingly numerous," concluded the club's CEO.
Bucero, new Football Managing Director
Carlos Bucero was born in Madrid (1973). He has a massive professional career in the sector and will be the new head of the Football area. Bucero will coordinate the work of different areas, including Sporting Management, led by Andrea Berta, responsible for the first team and pre-elite teams; the Women's Football area, led by Lola Romero and the club's Academy, led by Emilio Gutiérrez. Bucero will also coordinate the sporting areas of Atlético de Madrid with those of our two sister teams: Atlético de San Luis and Atlético Ottawa.
Carlos Bucero joins "proud of the opportunity and convinced that Atlético de Madrid is at this moment the biggest challenge in the football industry in Europe for all that it has achieved so far and for all that it can continue to grow. It was impossible to say no to the opportunity of joining this project".
Mayo, new Revenue & Operations Managing Director
For his part, Óscar Mayo, born in Segovia (1989), has a degree in Sports Science with a specialization in Sports Management, a diploma in Physical Education Teaching and an MBA from the European University of Madrid, and has developed his career in the Marketing and Management sector of the sports industry.
He arrives to the club as the new Revenue & Operations Managing Director after holding, since 2016, different positions of responsibility in Spanish LaLiga. Mayo has been responsible for International Development, has overseen the Business area and, since 2021, has been the Executive General Manager of LaLiga. Previously, he held various positions of responsibility in the sports industry both in Spain and the United States.
Among the functions of the new Revenue and Operations Managing Director are those of leading different areas of the club, including: the Commercial area, led by Andoni Moreno, the Social and Stadium Business area, led by Fernando Fariza, the Technology and Digital Development area, led by René Abril, the Infrastructures and Operations area, led by Manuel Cifuentes, the Marketing area, led by Valerio Gori, and the area of the new Ciudad del Deporte (the Sports & Leisure project around the Stadium), to which Jesús Vicente has also recently joined as Director. Mayo considers that he is joining "a project in full growth, with a first class professional team but, above all, with a very exciting project in all aspects, from the sporting to the social and international. The Ciudad del Deporte is a clear example of the vision and future of the club".
