Atlético de Madrid is thrilled to announce a groundbreaking activation in collaboration with LEGENDS and LALIGA at the LEGENDS museum in Riyadh. This unique event promises football enthusiasts an unparalleled opportunity to dive into the heart of the beautiful game through a Virtual Reality (VR) experience, interactive exhibits, and the chance to send personalized messages of support to their favorite team.
Running from January 5th to January 14th, 2024, this activation is set to add into LEGENDS as the ultimate football hub within Boulevard City, the largest entertainment center in Riyadh. Boasting a vast collection of football memorabilia and artifacts from legendary players worldwide, the 2,500m² is state-of-the-art technology, interactive displays, and immersive experiences will take fans on a journey through football's rich history.
One of the highlights of the activation is the incorporation of a cutting-edge VR experience. Fans can step into the shoes of their favorite Atlético de Madrid players, virtually experiencing key moments from the club’s recent matches. Additionally, fans will also have the chance to send messages of support to the players, creating a bridge between the team and its devoted fanbase in Riyadh. Prizes, including exclusive merchandise and other exciting rewards, await those who participate in this interactive and inspiring activities.
Thanks to the same museum entrance ticket, football fans can thus not only immerse themselves in the entire football experience offered by LEGENDS, but also come into direct contact with the fascination and history of Atlético de Madrid.
The Club is proud to collaborate with LEGENDS and LALIGA to bring this immersive football experience to the region for a limited period. The activation, strategically timed with the team's visit to Riyadh, aligns with the club's commitment to make direct contact with its enthusiastic and large fanbase living in Saudi Arabia.