Atleti: it's a way of life
The campaign was created by the publicity agency Sra. Rushmore.
In Spain, Father's Day is celebrated on Monday 19 March. For this special date, we decided to create a campaign with Sra. Rushmore, a publicity agency the club regularly works with.
Don't miss out on this video, which goes beyond football and displays a conversation between a father and his son. Surely, a conversation they'll never forget.
It's always a good time to thank all the fathers who are Atlético fans. Today, more than ever, #GraciasPapá!
We'd like to thank the Billy Elliot Musical, which is taking place in the Teatro Alcalá de Madrid, for allowing one of their principal actors to participate in the shooting process.
