Agreement between Atleti, LFP and Sockatyes
The presentation took place at Atlético’s Sports City with the presence of representatives of the parties and the Mexican Raúl Jiménez. The agreement is signed for two seasons.
The League of Professional Football (LFP), the company Sockatyes and our Club presented this Wednesday at Atlético’s Sports City, in Majadahonda, the new advertising medium our players will wear on their socks this season.
The event was attended by Clemente Villaverde, Managing Director & Board Member of our Club; Adolfo Bara, Managing Director Sales & Marketing of the LFP; Stanley Yu, Managing Director of Sockatyes; Russell Pointon, Managing Director and Founder of Sockatyes; and Raúl Jiménez, Atlético’s forward.
The innovative advertisement medium of the Chinese company Sockatyes arrives to the League after the agreement signed with the LFP for the next two seasons.
The addition that will be sewn onto the socks of the players is considered one of the most innovative football accessories in recent years.
