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THROUGH THE ALLIANCE FOR CHILDHOOD CAMPAIGN

Atlético de Madrid, Save the Children present agreement at the Wanda Metropolitano

By this agreement, the NGO's logo appears on all of our team's European match shirts this season.

The agreement between our club and NGO Save the Children, Alliance for Childhood, was presented on Wednesday, Oct. 10 at the Wanda Metropolitano Auditorium. The deal, arranged through the Atlético de Madrid Foundation, states that the organization's logo has appeared on all of our team's European matches since the UEFA Super Cup win on Aug. 15, and will continue to do so throughout the season.

Club President Enrique Cerezo and CEO Miguel Ángel Gil Marín hosted the event, in which Save the Children Spain CEO Andrés Conde, club legend and Atlético de Madrid Foundation President Adelardo Rodríguez and first team player Juanfran Torres also participated.

"With this agreement, our club strengthens and confirms its charity projects through the Foundation. Because, apart from wearing the logo on the shirt, this agreement allows us to join forces with Save the Children and launch aid programs against child poverty, as well as creating safe spaces for children in poverty and in transit," Cerezo said. "Our Foundation keeps alive the firm intention it’s had since its creation. Our objective is to promote and develop the fundamental principles and values of sport in society, as well as collaborating in humanitarian, cultural, educational and research activities," the Club President added.

Conde said he was happy with the deal.

"We would like to thank Atlético de Madrid for their commitment to children. We both share the same colours, our values of courage and our fight for what's important. We both prioritize children, because they are the most sacred thing, and the transmission of values through football," Conde said.

Our player Juanfran Torres said that it was an honour for him as a footballer and father to be involved with the organization.

"It's touching to see how Save the Children helps all the kids in need," he added.

Rodríguez said that human achievements were more important than winning on the pitch.

Save the Children is the leading organization in the defense of the rights of children and infants throughout the world. The organization works in more than 120 countries and saves the lives of many children, provides them with support and security as well as defending their rights in accordance with the UN Convention on the Rights of the Child.

Save the Children has been working in Spain the past 20 years with programs for the most vulnerable children, centered on infants in risk of poverty or social exclusion. Through its programs in Spain, they help the children and their families, so the economic situation or social exclusion in which the children are living in doesn't hinder their rights. 

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