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@acmilan and @Atleti united for the initiative #TwitterFairPlay

On Wednesday February 19th and Atlético will face AC Milan in the San Siro in the first leg of the second round of the continental showpiece. Seizing the moment, twitter Europe and the two teams will launch a digital initiative pioneered around the concept of Fair Play.

The objective is to communicate through interaction between the twitter accounts so the clubs, through the commitment of all football players with values such as respect for the opponent and fair play.

The two clubs will promote using the hashtag #TwitterFairPlay and #MilanAtleti from official accounts @atleti, @acmilan and @AtletiEnglish. It is the first time two international teams collaborate on twitter in an initiative of this kind.

The first activity under the framework of the social collaboration are two interviews via twitter with Ricardo Kaka and David Villa to be held on Monday at 13.00 and 17.00 via @ACMilan and @Atleti respectively.