Evoking the spirit as we did in our ‘Comandante y Cartón’ advert at Christmas, on this ever-so-special day for lovers everywhere, we wanted to highlight loyalty as an indelible value both in football and in life.

The new head of the Technical Department has already arrived in Madrid to begin this new professional chapter at our club.

The club and the leading online trading services company have reached an agreement for Hantec Markets to become our official online trading sponsor in LATAM until 2027.

The world-leading energy drink company has become a new sponsor of the club until June 2027.

The Atlético de Madrid CEO uses the Christmas break to analyse the club's current situation just a few days before the turn of the year.

Through this ad, we want to pay tribute to the value of loyalty in its purest form, shining a light on animal shelters and promoting responsible adoption, given that it is a lifelong commitment.

The platform combines music and football to offer emerging talents an incredible opportunity to be discovered and put themselves on show through music.

The opening of the new park was attended by the Mayor of Madrid, José Luis Martínez-Almeida, our president, Enrique Cerezo, our CEO, Miguel Ángel Gil, and several club legends.