The agreement is effective from February 2017 to June 2018 with an additional 1-year option and will grant bwin brand exposure for all home matches of Atlético de Madrid. As part of the agreement, bwin will be entitled to use ATM’s main rights and assets to develop advertising and promotional campaigns and will be also present on the club’s website, social networks and other digital assets.
“We are very proud to enter a partnership with a brand of the dimension and prestige such as bwin and look forward to a successful future. Atlético de Madrid and bwin share fundamental values such as passion for sports, team work, innovation and responsibility,” said Enrique Cerezo.
“The bwin family is delighted to announce a partnership with Atlético de Madrid for the Spanish market. Atlético’s remarkable worldwide prestige and history will be a key partner to align bwin strategy in the Spanish market,” said Marcus Silva MD of the Spanish market.
Bwin is one of Europe's leading online betting brands and is synonymous with sports. It has leading positions in several markets including Germany, Belgium, France, Italy and Spain. bwin also offers casino, poker, as well as bingo on mobile and web, all through a single account.
About GVC Holdings PLC
GVC Holdings PLC is a leading e-gaming operator in both B2C and B2B markets. GVC has four business segments with several brands; Sports labels (bwin, Sportingbet, gamebookers), Gaming labels (partypoker, partycasino, Foxy Bingo, Gioco Digitale, CasinoClub), B2B and non-core assets. GVC acquired bwin.party digital entertainment plc on 1 February, 2016. The Group, headquartered in the Isle of Man, is a constituent of the FTSE 250 index and has licences in more than 15 countries.
For more information see the Group's website: www.gvc-plc.com