The BMW dealers of Madrid present the new official vehicle
The footballers of the first team will have a vehicle of the German car manufacturer.
Atlético de Madrid and official dealers BMWAutoPremier, Ibericar Cuzco, Movilnorte and Vehinter formalised on Thursday, 21st July, a collaboration agreement between the two entities; an alliance symbolically sealed on the grass of the Vicente Calderón stadium, which was participated by our Consultant and General Director of Football Clemente Villaverde, Julio Martínez Sánchez and Adrián Martínez Sánchez (Consultants of Vehinter and Movilnorte), José María Ventura Caro (representative of Ibericar Cuzco) and Carlos Alberto Corró Martín (CEO of AutoPremier).
Thanks to this agreement, the players and coaching staff of the first team, as well as the directors of the club, will have a BMW vehicle, while the German company acquires several image and public relations rights associated with Atlético de Madrid.
Both companies share values such as effort, the ability to overcome challenges and the loyalty of fans towards the team, which made this collaboration into a solid alliance.
