Atlético de Madrid has first been introduced by a group of private investors led by Former Indian Cricketing Legend Sourav Ganguly to the Indian football market, and will collaborate in translating Atlético’s unique characteristics and strong image to Atlético de Madrid Kolkata.
Atlético de Madrid Calcuta will compete against the seven teams in Indian Super League and represent the traditional colors of Rojiblanco.
Through this franchise, the club will work to enhance the level of football in India, and help design a series of growth models relating to sports, commercial opportunities, marketing, and communication. Club Atlético de Madrid will utilize its athletic and management expertise in promoting sports and developing Atlético de Madrid Kolkata.
The managing directors of the club are very pleased with the innovative project and excited to work on the project that will open the door to the promising Indian market.
"I am very excited to have won the Kolkata Franchise of the ISL and being the First International Team to be directly owning a Club in India we along with our Indian Partners and IMG-Reliance aim to revolutionise football in the country", said Miguel Ángel Gil, CEO of Atletico Madrid.
The social significance, international media impact, and the values that football represents are strategic tools to engage individuals on emotional bases and bring cultures together.
India also has traditional and cultural tie to the sport of football. The Indian diaspora continue to engage actively in all major European football leagues including the Spanish league. So Atlético de Madrid believes that establishment of the new franchise in India will help develop a stronger link with 1.2 billion Indiansto create a strong foundationand passion for the sport.
A country that needs and wants to enhance its level of football and its aspiring footballers face a bright future.