Atleitco sign deal with Roberto Verino
The company announced the partnership with international brand who will act as official clothing supplier to club.
The Club Atlético de Madrid presented on Monday August 26th an agreement with the international firm Roberto Verino, which becomes new official clothing supplier of Atlético Madrid.
The event held at the VIP Room of the Vicente Calderon Stadium began with the signing of the agreement by Enrique Cerezo, president of Club Atlético de Madrid, and Roberto Verino, Spanish designer. The two men were accompanied at all times by Antonio Alonso, director and vice president of Commercial, Emilio Gutierrez, chief marketing, image and institutional relations, Jose Luis Perez Caminero, sports director.
From now on, one of Spanish fashion brands most important international names will be responsible for our players and coaches in each of the institutional commitments. The union of Club Atlético de Madrid and Roberto Verino is a clear commitment to Spanish design and manufacture, which redefine the terms of elegance and innovation in high quality stitching.
For Enrique Cerezo "in the highly professionalized world of football, image and values offered in our daily activities are fundamental aspects that bring connotations and details that strengthen brand identity and determine the prestige of a club ".
"Our partnership with Roberto Verino acquires a relevant strategic value, it allows us to associate our brand with a company with which we share many values, based on the effort and the spirit of excellence".
Roberto Verino allows us to project a modern and elegant club
The Atletico president explained that Roberto Verino "combines perfectly the spirit of innovation, which continues to set trends and allows us to project the image of the club transmitting values of modernity and elegance."
Roberto Verino did not hesitate to say that "Atletico is in the championship of the stars, is touching the sky, and now will wear a night blue for everything they do. A discreet colour, modern, elegant aesthetic that frames the optimism that describes Atletico".
"Atletico is in the sky of stars and we want to push them further towards their goals. They have countless fans that follow and now a group that I wholeheartedly support," he concluded.
Subsequently, all the attendees joined the coaching staff and the players on the pitch at the Vicente Calderon Stadium, which hosted the big team photo that sealed the union between Club Atletico Madrid and Roberto Verino.
